The LEGO brick has become a worldwide sensation that is as much a part of the cultural cloth as Billund, the little city in Denmark where everything began. Nevertheless the company’s advancement into an industry giant wasn’t without their show of setbacks and conflicts. One of those came in 1942 if your warehouse fireplace consumed most of00 the plaything manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a significant decision.
He decided to shift the company away from wooden toys and toy automobiles, which had been its bread and butter, and move into clear plastic toys. It might be a major alter for the family-owned organization, and one which was not originally well received.
A journalist noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new styles that used plastic. The first commencement step was the introduction in the Auto Binding Bricks that gripped together in order to avoid block systems from toppling on children.
The new Profano bricks did not become the famous toy that we know today right up until 1949. Until then, the interlocking stones were more of a construction gadget than a proper building doll. It was likewise not till 1958 which the satisfying hitting coupling program hop over to this web-site became a standard feature.
Throughout the 1970s, the company continued to widen in production and market reach. The company added Legoland idea parks into the mix and unveiled more advanced lies that were aimed toward older prospects, including the Technic line of chunks such as axles, gears, levers, and general joints.